What is an SEO Consultant?
Before we can adequately describe the role of Google SEO Consultants, the terminology related to internet search engine optimisation (SEO) must be defined.
Because so many internet users know, Google is the best known and most used internet internet search engine on the planet. Founded in 1998 by two graduate students from Stanford University, Google is currently used to hold out around 75 percent of all web searches. Its market share varies between countries, from around 85 percent in Western Europe, 40 percent in the USA and Japan where Yahoo features a strong presence, to significantly less than 10 percent in China where Baidu is the market leading search engine. In order to be successful, an internet site must be saturated in the internet search engine rankings, particularly in Google’s rankings consequently of its dominant position.
Search Engine Optimisation:
Search engine optimisation (or optimization) is the technique whereby a webmaster optimises the structure of website pages in order that they appear saturated in a research engine’s rankings.
Search engines operate’crawler’programs that look for website pages across the internet and index the links between them. The search engines use complex algorithms to calculate the popularity World Network of pages to be able to create the all important rankings which are displayed when a consumer makes a research using Google or one of its competitors.
Emergence of the SEO Consultant
When search engines first appeared in the mid 1990s, webmasters could simply submit web page URLs (addresses) to the search engines, to ensure that their websites would seem in the internet search engine listings. Early internet search engine algorithms used meta tag keywords included in website pages to calculate their rankings. Website creators quickly realised that carefully chosen meta tags could increase their internet search engine rankings. This use (and abuse) of meta tags generated the thought of internet search engine optimization, a term first utilized in 1996. In addition to the abuse of meta tags, unscrupulous webmasters have also attempted to improve their rankings by linking their websites to an increasing quantity of other sites, many of them bogus. To counteract the increasing manipulation of internet search engine rankings, internet search engine operators were forced to refine their algorithms, a procedure that continues to the day.
Google SEO Consultants
Research shows that intelligent web design can significantly increase traffic to your website and that the services of a leading Google SEO consultancy can assist in your ROI.
Due to Google’s dominance in the internet search engine market, many website owners consider employing Google SEO consultants to enhance the PageRank (Google’s web page ranking system) of these websites. The leading internet search engine providers are understandably secretive in regards to the algorithms which they use due to the significance of the rankings to website owners. This really is where the expertise of an experienced Google SEO consultant can actually produce a quantifiable difference to your website.
Google SEO Techniques
Search engine optimisation techniques employed by Google SEO consultants can be broadly characterised into two types, White Hat and Black Hat – remember the old Western films!
White Hat SEO
SEO consultants who optimise websites using White Hat methods are unlikely to cause antipathy with Google and another internet search engine operators. White Hat SEO follows internet search engine operators’rules and aims to offer good rankings on a long term basis using legitimate SEO practices.
Black Hat SEO
The goal of Google SEO consultants who employ Black Hat methods is to improve websites’PageRank by utilizing techniques designed to deceive the internet search engine algorithms. This might result in a nutshell term improvements in rankings but could increase the danger of websites being de-listed by Google for using dishonest practices to manipulate the rankings.