There’s been much talk over time on how best to revitalise the older part of the Pialba business district. Personally, i believe there is one fundamental problem that needs addressing. We have to have a suburb called Hervey Bay City which incorporates the CBD area. At present the CBD lies within the suburb of Pialba & fringe CBD in Uraween, therefore confusing many outsiders on where in actuality the CBD is. It can also be hard for businesses to brand themselves on a situation, intrastate or international level when they write there address down as Pialba, which means nothing outside the region. The location has spent millions of dollars branding the town as a destination, but there is no actual part of the city called Hervey Bay, we only officially have the Bay of Hervey Bay.
In the brand new age of technology it is very important to get a clear brand out on the market place, because people are now doing most of the research via internet with search engines such as for instance Google. Someone sitting in Sydney looking to complete business in Hervey Bay isn’t going to search for a suburb such as for instance Pialba; they recognise the manufacturer of Hervey Bay, in the same way they’d key in Maryborough or Brisbane.
The matter goes way beyond normal branding, it gets reflected in property magazines& websites that show property values for the different suburbs in around the location, but there is no suburb of Hervey Bay. Many Weather maps don’t recognise our area, look at many of the state and national newspapers; they bypass Hervey Bay within their maps, even though many towns with far smaller populations are shown just cbd. Some of the evening news weather maps do the same. Go to numerous search engines for travel, such as for instance Google maps, RACQ, and the precise location of the city differs and you may not obtain a clear or consistent location of where in actuality the CBD is. It doesn’t exist beyond council’s town planning scheme.
As someone who works within the CBD and does plenty of commercial business state wide & interstate, it’s a way to obtain constant confusion and extremely tough to have accurate statistics to reflect CBD sales, populations, values etc. It can also be hard to explain to anyone interstate that there surely is no CBD suburb and element of Pialba or Uraween covers the CBD.
I think it will be a fantastic branding exercise for Hervey Bay to really have a clear identity because of its City Heart. Also with the brand new Fraser Coast Regional Council it might promote two CBD centres. This would be good for business to all or any come under a steady Brand.