The success of social media marketing marketing is based on the right mixture of fruitful strategies. The wrong combination will just reduce steadily the traffic from targeted customers rather than attract them. If you devise your social media marketing strategies such as for example social media marketing optimization on the basis of current trends, you are able to increase profits and use social networking sites effectively for marketing. Here would be the recent trends highlighted in articles published by Forbes on the basis of the 2013 Social Media Marketing Industry Report.
Low Usage of Social Bookmarking Sites
Based on the research reports, the use of social bookmarking sites has decreased to 10 percent from 26 percent in 2011. This considerable drop of usage clearly indicates the fall of bookmarking sites. Even though the sites including Twitter, StumbleUpon, Reddit and Pinterest are still popular among marketers, most sites (e.g. DIGG, Friendfeed) are almost dying. Therefore, it’s not really a good practice to trust a bookmarking site blindly for marketing purposes in the present scenario. Instead, check for the sites which can be most widely used and perform the bookmarking very cautiously.
Decline of Daily Deal Sites
Daily deal features or simply daily offerings of deals are regarded as a strong way to attract a big quantity of targeted customers at a time smm panel. The investigation report says that around 80 percent of marketers are not interested in using the most used daily deal sites including Groupon or Living Social for their campaigns in the near future.
Now people concentrate more on the considerable level of returns that they receive from their purchases over time. Hence, it’s advisable to use social networking sites for long term marketing goals rather than daily goals.
Top Sites for Social Media Campaigns
Marketers who use social media marketing for marketing will obviously carry out social media marketing campaigns (using social networking sites for promotion) for their products or services to attract targeted customers. The campaigns will soon be successful only if the relevant site is popular on the list of customers.
The investigation report suggests that marketers who spend more than 40 hours per week for social media marketing marketing carry out their campaigns more intensely through Google+, You Tube, Pinterest and Instagram in comparison to those who spend six hours or less per week on social media marketing marketing. Also, around 92 percent of marketers who have five or maybe more years of experience prefer LinkedIn than 70 percent of marketers having significantly less than five years of experience. Forum marketing has also decreased to 16 percent this year from 24 percent in 2011.
Around 67 percent of marketers are planning to increase campaigns through Twitter though it is just a slight decrease from 69 percent last year. Young marketers, more than older ones prefer photo sharing sites including Instagram for launching campaigns. 62% chose blogging since many suitable platform to master, that will be the best one followed by Google + (61%) and Facebook (59%).
Trends of B2C and B2B Marketers
Business to Consumer (B2C) Marketers use Facebook at a greater rate of 67% than other platforms. In the case of Business to Business (B2B) marketers, both Facebook and LinkedIn have equal most 29% each. Given below is the pie chart showing usage statistics for every platform pertaining to B2C and B2B marketers.
B2B marketers make use of a more diverse variety of platforms in comparison to B2C marketers. Both of these don’t completely utilize blogging and have minimal You Tube usage.
If you are a B2B or B2C marketer, make an effort to encourage blogs because they are regarded as the most used social media marketing platform. YouTube being the next largest internet search engine, you are able to enjoy the advantages it includes by posting low-cost videos. Orabrush (B2C Company) and Blentec (B2B Company) have become strong brands by using low priced YouTube videos.
As B2B marketers increasingly use LinkedIn, they’ve a way to utilize SlideShare (owned by LinkedIn). This social media marketing entity can be utilized for generating leads for B2B organizations.
Fewer Check-ins Online
Depending on the study reports, there is a decrease in the use of geo-location services including Foursquare from 17% in 2011 to 11% this year. These services allow check-in to your locations automatically online. The decline in most of these services indicates that people are now actually concerned more about privacy and safety. Marketers can tackle this case by introducing contests and rewards. This can encourage visitors to check-in more.
If you are still following a old technique for social media marketing marketing, then it’s the time to develop new strategies centered on every one of these current trends. It is much better to entrust this tedious task to a reliable social media marketing marketing company that offers reliable social media marketing marketing services rather than try implementing the strategies on your own.